How to choose and use keywords for iOS App Store Optimisation (ASO)

Sometimes you’ll find yourself unable to breakthrough on the iOS App Store. It happens. No sweat. If you can’t remedy the situation with a big expensive marketing push it might be worth looking into more natural growth. That’s where App Store Optimisation (ASO) comes in, the most cost-effective way of acquiring downloads. And if you weren’t aware already, the largest part of ASO is using the right keywords.