Month: November 2017

3 ways to scale development and IT operations in small businesses

Scaling / StartupsOne Comment

There frequently comes a time when a business glances at its tiny dev operations and realises that it’s just not cutting it. Nowadays businesses have so many opportunities in the digital space, from consumer apps, customer/technical support channels, all the way to internal systems and tools. And yet, despite the advantages these …

How to choose and use keywords for iOS App Store Optimisation (ASO)

Scaling / StartupsLeave a comment

Sometimes you’ll find yourself unable to breakthrough on the iOS App Store. It happens. No sweat. If you can’t remedy the situation with a big expensive marketing push it might be worth looking into more natural growth. That’s where App Store Optimisation (ASO) comes in, the most cost-effective way of acquiring downloads. And if you weren’t aware already, the largest part of ASO is using the right keywords.

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